Cliff Leppke

"Side Kicks," as the proteges of heros, are often depicted as the less serious complement to their mentors. Holmes had his Watson just as Cassidy had his Sundance Kid. Ambitious automakers, similarly have positioned more casual, Sport Activity Vehicles as complements to their heroic SUVs, typically sacrificing practicality

BORROW ONE: A 1966 Volkswagen Bus ad used one of the brand’s advertising tropes:  side-by-side images.  On the left, you see the Bus in front of a circa-1930s one-car garage.  On the right, a thinly disguised Chrysler station wagon in an identical setting. The caption playfully reinterpreted Packard’s